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Aurora World scouts toy partners as YooHoo & Friends lands Netflix series


Plush specialist, Aurora Planet is on the lookout for new partners in the toy space as its well-known YooHoo & Buddies brand lands a new Netflix Television series.

A new 3D CGI 52 x 11-minute series called YooHoo to the Rescue is scheduled for a international launch in 20 distinct languages across much more than 190 countries this March. The Netflix Original series follows the adventures of seven animal buddies.

In each and every episode, the animal close friends travel in the Wonderbug to a new destination on Earth to help animals in problems. On the way, they understand information about the Earth’s atmosphere and the true-life challenges facing the planet right now.

The notion on which YooHoo is based is at the heart of ethical considerations in relation to conserving wildlife and our environment,” read a statement from the firm. No one is immune to the challenges we face and what much better way to deliver this message in a simplistic way than by engaging kids by way of cute animals and a fun-packed Television series.”

The licensing programme for the series is spearheaded by Aurora itself, brand owner and manufacturer of the YooHoo plush line. Following a ten year legacy that has noticed YooHoo plush sales exceed 80 million units, Aurora is kickstarting the programme with the launch of 88 SKUs.

Retail presentations are presently taking location with solution scheduled for delivery in March this year. Each and every plush item will carry a hangtag with the name of the character, details about the animal it represents, the NEtflix logo and a QR code supplying digital engagement.

The UK licensing operations for the brand is being headed up by Jane Forbes.

Forbes is at present searching for partners across toys, publishing and apparel. European bargains already secured incorporate Panini, Nutiva, Apple Beauty and Dolfin.

Kennedy Publishing is a long term partner in the UK and Germany.

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