Tag: takesrequires

Asmodee UK welcomes new MD as Buckmaster takes on European function

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There are modifications at the leading for Asmodee UK as Steve Buckmaster confirms a move into the firm’s wider Group as Head of European Distribution.

Replacing Buckmaster in the part of managing director for the UK arm is Alex Green. Green has spent 20 years with firm in varying roles, such as ten years on the board of directors.

I am really proud and honoured to turn into the new Managing Director of Asmodee UK,” stated Green. It is a fantastic privilege to be taking over from Steve who is handing more than a wonderful group and a excellent portfolio of products at a very fascinating time for the business.

“I am looking forward to the challenges ahead and to continue the amazing journey of Asmodee UK as a enterprise and also as component of the wider Asmodee Group.”

There is also a change of function for another senior Asmodee UK figure, with Anil Boodhoo taking on the new title of Sales & Marketing and advertising Director.

Anil, a firm veteran of 14 years, steps up from his part as sales director to head the combined group, with the clear aim of closely aligning advertising activities to support sales objectives.

All of the modifications take location quickly, with both Alex and Anil present all through London Toy Fair to meet clients.

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Nickelodeon requires residence double win for PAW Patrol and Shimmer & Shine at Asian Licensing Awards


Nickelodeon has secured Ideal Property and Very best Young House in Asia award wins at the Asian Licensing Awards in Hong Kong this week.

The studio was awarded the accolades for each PAW Patrol and Shimmer and Shine respectively at the awards ceremony held in conjunction with the Hong Kong International Licensing Show.

Already in its fifth season globally, PAW Patrol, made by Spin Master Entertainment, shined in the Year of the Dog across Asia Pacific last year, supported by numerous PAW Patrol retail promotions, mall shows and events with licensee partners, like its second PAW Patrol reside show, which toured across China, Australia, New Zealand and Singapore.

Shimmer and Shine debuted many new categories at retail and brand new mall events across Southeast Asia in 2018.

We are honoured to be the only one to take property two merit wins for international IPs this year,” stated Claire O’Connor, vice president, Viacom/Nickelodeon Customer Items, Asia Pacific.

“Not only do the wins demonstrate how we are on fire with our pre-school properties, but we actually appreciate the recognition by the licensing market in Asia.

“PAW Patrol is evidently our biggest pre-college hit and really there isn’t a hotter home in the globe appropriate now. We are committed to developing bothPAW Patrol and Shimmer & Shine franchises with the tremendous on-going support from our licensee and retail partners.”

Since the inauguration of the Asian Licensing Awards in 2012, Nickelodeon has taken home wins annually.

Organised by the Asian Licensing Association, the Asian Licensing Awards recognises the outstanding achievements of licensed properties, licensing organizations, licensing agents, marketing and promotional firms for their development, launch and promotion of licensed properties and trademarks all through Asia for the preceding year.

The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.

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