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Toy Fair 2019: Brexit fears hit retail but UK toy marketplace stands firm


Brexit is still taking its toll on retail, the NPD has stated as it revealed that toy sales had dropped seven per cent for the year compared to the 12 months prior.

The Group confronted the matter that high street retail has been especially tough over 2018, yet regardless of the fall in sales figures, the UK held its own as the quantity one toy market in Europe.

Frederique Tutt of The NPD Group told London toy Fair attendees at a press briefing this week that even though sales had seen a drop of seven per cent on the year prior, the UK toy market place nevertheless brought in an impressive £3.3 billion.

Highlights inside the marketplace incorporate collectables that grew 32 per cent with one particular in each and every 4 toys bought being a collectable figure, squishy or MGA Surprise.

“Brexit is still taking its toll on retail and the current mood on the high street,” mentioned Tutt. “But if you look to France and the US, political uncertainty is also getting an effect.

“Toy specialists have done an amazing job at adapting, soaking up a big portion of `[Toys R Us’] enterprise, and offer shoppers much better toy purchasing experiences.”

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Toy Fair 2019: Wild Card Games tends to make play for YA gaming market with two Toy Fair launches


Wild Card Games is making a play for the YA card and board gaming marketplace with the introduction of its latest titles Guessed List and 1st to Worst.

The independent outfit – ideal recognized for its greatest-selling game Maponimoes – is looking to plug a gap in a industry it believes remains ‘vastly underserved’, in spite of the surge in popularity the gaming sector has witnessed in the last 3 years.

Sean Byrne, owner of Wild Card Games told ToyNews that with the launch of its newest titles Guessed List, a guessing game that can be played by teams of folks and 1st to Worst, billed as the ‘ideal icebreaker and conversation starter’, the organization is expanding into a development market with a lot of potential for the year ahead.

I come from a advertising and marketing background and know exactly where there is an opportunity when I see one,” Byrne told ToyNews. And I see one particular with these two new titles. I haven’t observed anybody else deliver the game play to the YA marketplace the way that we are with Guessed List and 1st to Worst, so this is an exciting move for us.”

Based on conversations around people’s preferences, 1st to Worst tasks players to correctly guess another’s order of preference from three options. It is aimed at ages 14 and upwards. Meanwhile, Guessed List encourages players to shout out as numerous answers as they can inside 30 seconds to properly answer each question card. It really is a game aimed at 14 year olds and upwards.

Both are at present on display at the Wild Card Games stand this London Toy Fair exactly where the firm is supplying ten per cent discount on orders places at the show, with five per cent discount across all other titles.

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