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Bandai named UK distributor for new Thunderbirds Are Go toy line

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ITV Studios Global Entertainment has named Bandai as the UK distributor for its new Thunderbirds Are Go toy line.

The solution line will be made by Hengxin Shambala Little ones Cultural Sector Improvement, its master toy partner in China. Distribution will be managed by Bandai UK.

Thunderbirds Are Go is the hit action Television series, at present in its third series with season three continuing in 2019 in the UK, with several markets to adhere to.

The 1st nine episodes of season three reached 1.4 million children in the initial run in the UK, with the broadcast platform rollout of additional new episodes set to support the launch of the new toy line in AW19.

The new toy line consists of collectables, action figures and vehicles which encourage imaginative rescue roleplay and interaction amongst the characters and their craft.

Both HSK and Bandai are the excellent partners to assist us bring the new Thunderbirds Are Go toy line to market”, mentioned Steve Green, EVP children content material and distribution at ITVS GE.

This revolutionary and thrilling new variety puts a fresh spin on the brand, and the line will be supported by premiere episodes of the series that are truly the best to date.”

Thunderbirds is an iconic brand with a phenomenally important place in the UK marketplace,” comments Nic Aldridge, managing director, Bandai UK.

We’re only as well pleased to continue increasing our existing connection with each ITVS GE and HSK. With strong broadcast support from ITV and stellar solution development from HSK, we’re confident the range will appeal to shoppers already familiar with the brand, as effectively as a new generation of fans.

“We’re looking forward to showcasing the revolutionary solution variety at London Toy Fair.”

Jeff Wen, General Manager at HSK, concluded: “We are delighted to partner after once again with ITVS GE as worldwide manufacturer of Thunderbirds Are Go and we hope to bring new and thrilling toys to fans all around the globe.

“We are confident that with this partnership amongst ITV, HSK and Bandai UK, we are creating and delivering a powerful toy line that will translate the brand values of this great show.”

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Dobble named UK’s biggest-promoting card game as 1 millionth unit sold


The rapidly-paced party game Dobble has been crowned the UK’s most significant-selling game of the year, having lately just shifted its one particular millionth copy right here on residence soil.

The Asmodee card game – in which players race to spot the only matching symbol among two cards – has grown in recognition every year given that its arrival on the scene in 2011.

Its exceptional year was highlighted in NPD’s year-to-date December information, which placed Dobble as the clear number-one-selling game by worth soon after year-on-year growth of 24 per cent.

The milestone follows Dobble’s recognition as the Game of the Year award at 2018’s Toy Business Awards, a prize which proved prophetic for the 12 months to come.

The a single-million figure is just for the series’ original version. There are many additional merchandise in the Dobble range, bolstering its appeal across ages and fanbases.

The brand has benefited from licensed editions like Disney Princess Dobble, versions that concentrate on youngsters as young as three with Dobble Kids and Dobble 123, plus travel-friendly requires such as the waterproof Dobble Beach.

In 2018, the variety expanded with the launch of Dobble Junior, a two-games-in-1 box again appropriate for slightly younger players that consists of both Dobble Food and Dobble Fantasy.

As the classic Dobble appears ahead to capitalising on its incredible achievement in 2019, it will also be joined by several new titles – all of which will be on show at London Toy Fair.

Be confident to go to Asmodee UK’s stand (E109) to check out the latest versions of the hit card game.

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