Tag: lines

Heavy investment in pocket cash lines important to Zuru’s global growth

5 surprise S2 Campaign

Zuru has highlighted its collectables and pocket funds brands as crucial to developing its business on a international level.

In a statement released by the firm this week, it detailed that establishing themes and premium offerings at worth price tag-points will remain at the centre of of its extended-term technique.

As such, Zuru declared it is committed to investing in “complete and robust marketing campaigns” for lines like its latest 5 Surprise and Cotton Candy ranges, and will kick off with a raft of exclusive digital content material and media campaigns.

A new wave of five Surprise blind collectable capsules will hit the UK marketplace from February 2019, and comprehensive branded content material on Youtube has currently accomplished nearly one million views inside the initial 3 weeks of availability.

Influencer seeding is also element of the social and digital media outreach, extending reach among essential figures.

While digital content material and targeting is key for communicating the new ‘Lucky Dip’ theme, new colour-methods, and ‘100+ surprise toys to collect’ messaging, Television will help the showcasing of the brand across Sky, Turner, ITV, and Disney channels.

In-store support is also a priority with an updated packaging style and merchandise POS clearly communicating the surprise unboxing to bring a refreshed consumer experience.

Meanwhile, Cotton Candy Cuties incorporate six slow-rise characters to collect, such as Caramel Pudding and Unicorn. Little ones can also add to their compound collection with Cotton Candy refill pops.

A complete 360-degree advertising campaign is supporting the launch, starting last month with Youtube and Influencer content, which has currently hit almost two million views.

TV marketing will follow with a dedicated TVC from the beginning of February by way of each satellite and totally free-to-air channels, in addition to in-retailer POS and PR outreach.

“Our collectables and pocket-funds brands are important growth drivers for the enterprise and element of our extended-term method is to continue building themes and premium offerings at worth cost-points’, mentioned Renee Lee, global advertising manager, ZURU.

“We’re committed to investing in complete and robust marketing campaigns about our impulse-buy ranges such as five SURPRISE and Oosh to very best help our clients and reach our buyers.”

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Toy Fair 2019: WowWee lifts lid on new Fingerlings and Untamed lines for 2019


WowWee, in partnership with its distributor, Jazwares, is launching new brands for 2019 with first glimpses held at London Toy Fair this week.

Following two consecutive Dream Toys wins with Fingerlings in 2017 and Untamed in 2018, WowWee lines continue to be some of the most sought-following toys in the UK.

The firm is now introducing extensions for both Fingerlings and Untamed as well as launching S.W.A.K. and Pinkfong Child Shark toys.

The good results of the Fingerlings and Untamed brands continues to exceed the company’s expectations, it has stated and in 2019, WowWee and Jazwares will introduce cool new features, amazing creatures and innovative collectables into the ranges.

Untamed Mad Lab Minis, series a single will land in spring 2019, featuring pre-historic and beast miniature hybrid creatures.

Unveil the special DNA samples, extract them from the Geoslime, Biosand, or Terraclay, then classify the brand-new creature. Will a Raptor, T-Rex, Allosaurus, Spinosaurus, Sabre-tooth Tiger, Dire Wolf, Bear, Polar Bear, Gorilla, or Skeleton be unleashed? Then mix and match their heads and bodies to generate exclusive characters such as a Wolfasaurus Rex.

Meanwhile, Fingerlings Untamed Dragons react with particular SFX and visual cues based on how you play.

Each Dragon is equipped with a uniquely coloured LED light in their jaws. Make them mad to see it flicker to life and burn bright.

Collect them all to hear the differences in how they sound when they are cute and cuddly… or roaring mad! Spring 2019, £14.99rrp.

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