Tag: launch

Hasbro and Signature Publishing launch Hasbro WOW! magazine

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Hasbro has partnered with the publishing residence Signature Publishing to launch a Hasbro-inspired multi-character magazine for kids.

The new launch – named Hasbro WOW! – will showcase several of the international toymaker’s very best-loved brands, such as My Little Pony and Furreal.

It will also introduce readers to new releases and viral crazes including Lost Kitties and Yellies. The magazine will also incorporate Hasbro’s extended-standing portfolio of loved ones games such as Hungry Hippos, Guess Who? and Mouse Trap.

We are delighted that Hasbro loved our idea for this new and exciting magazine which is also another globe initial,” Danny Morris, managing director of Signature Publishing, enthused.

This is only feasible due to the wonderful breadth and depth of Hasbro brands. By no means prior to has there been a magazine that brings together so a lot of of their established household names from toy, entertainment and games, along with numerous of their exciting new launches.”

The magazine will function stories, puzzles, games, quizzes and colouring challenges. Every concern will concentrate on a Hasbro brand, enabling readers to delve additional into the worlds about them.

We are excited to launch this new magazine with our buddies at Signature Publishing,” said Michael Kelly, Hasbro’s VP of global publishing.

Hasbro WOW! is a great way for our young fans to get pleasure from a complete collection of their favourite brands all in a single magazine. From storytelling to activities to sneak peeks, it is confident to be a entertaining romp by way of Hasbro’s toy chest.”

Hasbro WOW! now joins Signature Publishing’s expanding portfolio of titles that contains present Hasbro launches such as My Tiny Pony, Transformers and more.

The initial situation of the magazine goes on sale this week and will feature the new collectable line Lost Kitties. It will then be released bi-monthly priced at £4.99.

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Simple Entertaining cooks up new collectables launch with Tiny Lucky Lunchbox


Basic Enjoyable has detailed the arrival of its new Little Fortunate Lunchbox variety, a new launch destined for collectable success, according to the firm.

The new launch features a cast of collectable culinary characters known as Foodie Buddies stored inside a Tiny Lucky Lunchbox. Each character holds a secret inside.

These secrets take the shape of a Little Foodie Buddy or a Sticker. Children are then encouraged to mix and match or trade their Foodie Friends to develop ‘a sumptuous menu.’

Priced at £6.99 each and every, the Small Fortunate Lunchbox range is accessible to order now, shipping early 2019.

For kids, unpacking and trading their snacks with pals is what makes lunchtime so a lot exciting,” says Ashley Mady, head of brand development at Fundamental Fun!

Little Fortunate Lunchbox plays off that magic moment when a kid opens their lunchbox and combines it with the cutest food themed blind box toys.”

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Matt Knott and Steve Reece launch content material platform for toy firms

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The industry veterans and names behind the Children Brands Insights initiative, Matt Knott and Steve Reece have detailed a new strategic partnership to develop content for toy companies.

With the growth of YouTube as a marketing and advertising platform, the pair plan to utilise their in depth knowledge of toy industry marketing and content material production to the benefit of clients.

Knott said Steve and I share the identical excitement for the toy and game business, and it is a mouthwatering prospect to be operating with him once more and supplying the business a smorgasbord of content material creation.

“All that know-how and passion of functioning with toy and game organizations from all over the world will give us a special insight to make our consumers profitable. We’ve got the proper men and women too with an abundance of creative talent. I cannot wait to get started.

Reece confirmed: Soon after nearly 20 years in the toy business which includes brand advertising, advertising and interactive content production and getting personally carried out a lot more than 1,200 focus groups with youngsters and parents about toys, I felt the time was right to use what I’ve discovered to assist toy businesses generate more motivating and compelling content.

“We are supplying a specialist service primarily based on in depth knowledge of the toy enterprise and youngsters. Matt has decades of highest level content material production expertise, and obtaining worked with him previously I knew we’d make a excellent team.”

For more information, or to arrange a meeting at UK, Nuremberg or New York toy fairs speak to Matt by way of: [email protected] or Steve: [email protected]

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