Tag: games

Warhammer and Dobble behind expansion for indie retailer Firestorm Games


Hobby and celebration games like Warhammer and Dobble are the secret to achievement for the independent retailer Firestorm Games as it opens its third shop in the East of the UK.

The hobby and retailer specialist sprung into existence in Cardiff where it set about bringing hobby titles such as the well-liked games from Asmodee UK to the gamers of Wales. Good results in this space quickly saw it expand its operations into a second location in Newport.

On Saturday, February 16th, Firestorm Games will open a third shop, this time in Swindon in the East of England exactly where it will bring not only the type of hobby games that have propelled it to success in prior years but a raft of toys such as LEGO, Pokémon and Harry Potter lines.

Firestorm Games is element of the Toymaster buying group and will now set up shop on Victoria Road in Swindon.

We have had a very effective past year here in Cardiff and Newport, bringing hobby games and common titles such as Dobble to gamers across Wales,” Jake Cannon, store manager of Firestorm Games, Cardiff told ToyNews.

”Our new shop in Swindon will bring every thing we are identified for in our other two locations, including a gaming location for locals to come and play our titles in our gaming club. This hands on experience and community is what is driving our good results and separates us from the big names on the higher street that are struggling.

None of this sort of accomplishment would be attainable with no the help of our huge name suppliers like Asmodee UK and the function of Toymaster.

What independents can offer you to consumers is far more than just solution. It is an experience they can not get elsewhere via our organised play, expertise and employees help. We are searching at towards an additional excellent year for us on the high street.”

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Receiving to know… Wildcard Games’ Sean Byrne

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How long have you been in the sector and how did you start out?

We began in 2005. My wife and I quit our jobs and travelled the globe for two years and spent a lot of evenings playing card games with other travellers over a beer.

It was exactly where I realised that there were no portable games about travelling as they are all board games so decided to invent a game to fill that gap, and came up with Backpacker – The Ultimate Travel Game.

What in innovation is Wild Card games bringing to the sector?

Our background in retail, advertising, new solution improvement and marketplace analysis means that all our games are based on identified gaps in the market, completely tested ahead of launch and we are continually adding new lines like 1st to Worst and Guessed List.

Several of our goods like the board game Ski Run, or Astronauts card game are targeted at huge niches, as interests can frequently assist buyers make purchasing decisions when faced with a decision of dozens of games.

Wild Card Games’ mission is to create games that promote sub-conscious learning through play and appeal to youngsters, families, parents, adults, educators and retailers alike by focusing on being easy, enjoyable and simple to find out, but with hidden strategic depth which indicates that you in no way develop also old or bored to want to play.

How have the previous 12 months been for you?

We had another great sales year and are swiftly approaching the £6 million in UK retail sales.

We signed up new essential accounts with the large retailers, started supplying many new independents and continued to expand our range with our current retail consumers. New games six Suits and Globe Runner each won awards and several games have been endorsed by the Excellent Toy Guide.

What have been the most significant successes for Wild Card Games to date?

Mapominoes is our largest selling game. A leading seller in leading retailers and on Amazon this transportable award winning game is enjoyable, simple to understand, educational and highly addictive. It is like dominoes but with maps, as you develop a map of Europe by connecting bordering countries. First to play all their country cards on the table wins.

Our games like Who Knows Where, Backpacker, Frenzi and Ski Run are also established leading sellers in leading retailers both in the high street and on the internet, and we have lately had sturdy development from our award winners Astronauts, Arithmanix and Globe Runner.

What are the largest challenges?

Last year was challenging for a lot of little independent retailers and we try to assistance them in store with promotional point of sale, help with demos, national press coverage and sales aids.

We also have cost-free delivery on a low order of just £130 or much more and discounts offered at the show for both existing and new clients to encourage them to place a first order.

We then pride ourselves on our long term relationships that we have constructed up with retailers more than many years as they continue to take far more and more of our range.

What does 2019 hold in shop for you?

We had a great year in 2018 and we anticipate this to continue in 2019 when we will break by means of the £6 million barrier in the UK, with a lot more retailers coming on board all the time, current consumers taking a lot more of our merchandise and new lines added to our range like 1st to Worst & Guessed List.

We are arranging to redevelop our website, a couple new apps of our games, and launch two new games and a social media phenomenon.

We also hope to publish the extended overdue and heavily in demand expansion deck for Backpacker, so ought to be very busy.

Toy Fair is constantly massive for us exactly where lots or retailers order to take benefit of our show offers with ten per cent off standard costs for our new merchandise like 1 to Worst and Guessed List and 5 per cent off all our other games.

We are also hunting overseas for partners to support us repeat our UK achievement in North America and Europe.

What inspired you to get into the toy sector?

I’m from a family members of game players, and had an idea that filled a gap in the industry and combined my two loves of travel and games. So I invented Backpacker – The only game about travelling the world that is small enough to take on holiday.

What a single game from past or present would you always recommend to a friend?

Frenzi – It is the fastest game in the planet and easy, riotous entertaining for all

You’re trapped in an lift – how do you pass the time?

Assuming there are other people, I’d play 1 to Worst, which is a fantastic how well do I know you” or receiving to know you” celebration game for families, friends, couples and even new acquaintances.

Based on all the classic conversations individuals have about preferences and who or what is the ideal, the aim of the game is to properly guess yet another player’s order of preference from 3 choices.

If I was on my own I’d use the time to believe of a new game idea – perhaps 1 about escaping from a trapped lift!

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Toy Fair 2019: Wild Card Games tends to make play for YA gaming market with two Toy Fair launches


Wild Card Games is making a play for the YA card and board gaming marketplace with the introduction of its latest titles Guessed List and 1st to Worst.

The independent outfit – ideal recognized for its greatest-selling game Maponimoes – is looking to plug a gap in a industry it believes remains ‘vastly underserved’, in spite of the surge in popularity the gaming sector has witnessed in the last 3 years.

Sean Byrne, owner of Wild Card Games told ToyNews that with the launch of its newest titles Guessed List, a guessing game that can be played by teams of folks and 1st to Worst, billed as the ‘ideal icebreaker and conversation starter’, the organization is expanding into a development market with a lot of potential for the year ahead.

I come from a advertising and marketing background and know exactly where there is an opportunity when I see one,” Byrne told ToyNews. And I see one particular with these two new titles. I haven’t observed anybody else deliver the game play to the YA marketplace the way that we are with Guessed List and 1st to Worst, so this is an exciting move for us.”

Based on conversations around people’s preferences, 1st to Worst tasks players to correctly guess another’s order of preference from three options. It is aimed at ages 14 and upwards. Meanwhile, Guessed List encourages players to shout out as numerous answers as they can inside 30 seconds to properly answer each question card. It really is a game aimed at 14 year olds and upwards.

Both are at present on display at the Wild Card Games stand this London Toy Fair exactly where the firm is supplying ten per cent discount on orders places at the show, with five per cent discount across all other titles.

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