ITV Studios Global Entertainment has named Bandai as the UK distributor for its new Thunderbirds Are Go toy line.
The solution line will be made by Hengxin Shambala Little ones Cultural Sector Improvement, its master toy partner in China. Distribution will be managed by Bandai UK.
Thunderbirds Are Go is the hit action Television series, at present in its third series with season three continuing in 2019 in the UK, with several markets to adhere to.
The 1st nine episodes of season three reached 1.4 million children in the initial run in the UK, with the broadcast platform rollout of additional new episodes set to support the launch of the new toy line in AW19.
The new toy line consists of collectables, action figures and vehicles which encourage imaginative rescue roleplay and interaction amongst the characters and their craft.
Both HSK and Bandai are the excellent partners to assist us bring the new Thunderbirds Are Go toy line to market”, mentioned Steve Green, EVP children content material and distribution at ITVS GE.
This revolutionary and thrilling new variety puts a fresh spin on the brand, and the line will be supported by premiere episodes of the series that are truly the best to date.”
Thunderbirds is an iconic brand with a phenomenally important place in the UK marketplace,” comments Nic Aldridge, managing director, Bandai UK.
We’re only as well pleased to continue increasing our existing connection with each ITVS GE and HSK. With strong broadcast support from ITV and stellar solution development from HSK, we’re confident the range will appeal to shoppers already familiar with the brand, as effectively as a new generation of fans.
“We’re looking forward to showcasing the revolutionary solution variety at London Toy Fair.”
Jeff Wen, General Manager at HSK, concluded: “We are delighted to partner after once again with ITVS GE as worldwide manufacturer of Thunderbirds Are Go and we hope to bring new and thrilling toys to fans all around the globe.
“We are confident that with this partnership amongst ITV, HSK and Bandai UK, we are creating and delivering a powerful toy line that will translate the brand values of this great show.”