Rubik’s Brand names new CEO as Bancroft investment signals worldwide development


Rubik’s Brand Ltd the London-primarily based company that owns the rights to the globe-renowned Rubik’s Cube, has sold a minority stake to Bancroft Investment, a European Private Equity firm.

RBL was established by the founding households of the original Rubik’s enterprise in 2013 to focus exclusively on the Rubik’s Brand.

The organization has observed multiple growth in revenue and net earnings in the past 5 years. It launched a global merchandise program and fostered partnerships with corporate giants like Google and Red Bull.

Most not too long ago Rubik’s announced a worldwide cooperation with McDonald’s Happy Meal Campaign.

The investment by Bancroft is to fuel an ambitious growth method utilising Rubik’s international brand-recognition to concentrate on growth via new channels, items and markets.

RBL and Bancroft have recruited a new CEO, Christoph Bettin, to support realise the great prospective of the Rubik’s Brand.

Inventor, Professor Ernő Rubik has welcomed the Bancroft partnership and the new appointment.

He stated: The Cube’s impact on the world and humanity is even more intriguing to me than the puzzle itself. I am confident that the support of Bancroft and Christoph Bettin’s energetic leadership will expand the brand firmly into new areas such as education, entertainment, or thoughts-sports.”

David Kremer, the largest owner of RBL, added: I am delighted with the current and ongoing development of this exclusive brand each within the toy industry and now increasingly into new enterprise sectors.

“I fully anticipate the Bancroft support to accelerate that method.”

Monika Lukacs, the partner major the deal for Bancroft, concluded: This investment provides a exclusive chance to produce value due to the strength of the Rubik’s brand, its numerous positive connotations and the many growth potentials that the organization has effectively created in the final 5 years.”

Christoph Bettin founded the leading toy distributor Marbel Ltd which was sold to Hape Holdings AG in 2017 right after 15 years.

He started his educational journey at Oxford University in the planet of Geology and Earth Science and then spent the majority of his career in finance at EY in London and then GE Capital in Munich, Hong Kong and the USA where he took on a two-year internal MBA and became European CFO of their largest company segment.

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