The industry veterans and names behind the Children Brands Insights initiative, Matt Knott and Steve Reece have detailed a new strategic partnership to develop content for toy companies.
With the growth of YouTube as a marketing and advertising platform, the pair plan to utilise their in depth knowledge of toy industry marketing and content material production to the benefit of clients.
Knott said Steve and I share the identical excitement for the toy and game business, and it is a mouthwatering prospect to be operating with him once more and supplying the business a smorgasbord of content material creation.
“All that know-how and passion of functioning with toy and game organizations from all over the world will give us a special insight to make our consumers profitable. We’ve got the proper men and women too with an abundance of creative talent. I cannot wait to get started.
Reece confirmed: Soon after nearly 20 years in the toy business which includes brand advertising, advertising and interactive content production and getting personally carried out a lot more than 1,200 focus groups with youngsters and parents about toys, I felt the time was right to use what I’ve discovered to assist toy businesses generate more motivating and compelling content.
“We are supplying a specialist service primarily based on in depth knowledge of the toy enterprise and youngsters. Matt has decades of highest level content material production expertise, and obtaining worked with him previously I knew we’d make a excellent team.”