Innovation 1st International has detailed an exclusive UK partnership with the US toy organization Kellytoy Worldwide Inc.
The deal will see Innovation 1st, creators of the common HEXBUG brand, distribute the new Squishmallows variety exclusively all through the UK.
The plush toys combine cuteness and the wide appeal of the Japanese ‘Kawaii’ appear with the existing trend for squishy. The Squishmallows squad” has already turn into a collectable hit in North America and beyond with more than 20 million sold in its launch year.
There are 13 Squishmallows characters to collect and each super squishy 8” toy has its own character.
All the characters have exclusive background stories and are created of a washable, soft polyester. Retailers will see an updated choice on offer you each four months to preserve the range fresh for the customer, which includes a back to college clip on variety.
The launch range sees characters like Simon the Sloth, who loves virtual reality gaming and Tim the Alpaca, who fancies himself as a excellent lead guitarist.
Tony Norman, president and CEO of Innovation 1st, stated: We are delighted to be functioning alongside the team at Kellytoy to launch Squishmallows right here in the UK.
“The reputation of Squishmallows in 2018 has been phenomenal and we know that this new take on the soft collectable will appeal to youngsters of all ages. We are supporting the launch with an intensive advertising and marketing campaign beginning in early 2019.”
We are excited to be functioning with Innovation Initial to supply exclusive merchandise that fans around the planet want to collect,” says Kellytoy CEO Jonathan Kelly.
Squishmallows are a versatile item. They are soft adequate to play catch with and huggable sufficient to serve as a bedtime buddy or pillow and are fantastic buddies that help relieve anxiety and anxiousness in instances of require.”