BBC Studios signs 8th Wonder as toy partner for Sarah and Duck
BBC Studios has announced a UK deal with 8th Wonder to create wooden and plush toy ranges for the hit CBeebies show Sarah & Duck.
Both ranges will launch at retail from spring/summer this year.
The deal marks the initial wooden toy range for Sarah & Duck, and will contain wooden dominos, blocks, sound puzzles, a skittles set and a train set. The variety will join these currently becoming designed by eight Wonder for Hey Duggee and Anything Unique, each due to hit the shelves later this year.
The talking plush toys becoming developed by 8th Wonder for Sarah & Duck will be the very first to launch for the brand since 2014.
Julie Kekwick, senior licensing manager at BBC Studios, said: We’re excited to be continuing our partnership with eight Wonder and generating a stunning variety of toys for Sarah & Duck.
“The wooden toy variety and plush range are great additions to our variety of Sarah & Duck toys, and we’re searching forward to launching them later this year”.
Gary Tyrer at 8th Wonder Ltd, added: We are delighted to operate with BBC Studios on the classic Sarah & Duck brand, we really feel the licence is a excellent match for our wooden and plush toys.”
Now in its third series, Sarah & Duck continues to be a fantastic performer on CBeebies, growing on its earlier series and winning its time-slot for important audiences.
Outside of the UK, key broadcasters for the series are NBC Universal Kids in the USA, BesTV and iQiyi in China, ABC in Australia, KIKA in Germany and Disney Channel in Japan.
The enchanting globe of Sarah & Duck can also be noticed reside on stage in brand new theatrical adventure Sarah & Duck’s Big Leading Birthday, which is at the moment touring Australia.