Matt Knott and Steve Reece launch content material platform for toy firms
The industry veterans and names behind the Children Brands Insights initiative,Matt Knott and Steve Reece have detailed a new strategic partnership to develop content for toy companies.
With the growth of YouTube as a marketing and advertising platform,the pair plan to utilise their in depth knowledge of toy industry marketing and content material production to the benefit of clients.
Knott said Steve and I share the identical excitement for the toy and game business,and it is a mouthwatering prospect to be operating with him once more and supplying the business a smorgasbord of content material creation.
“All that know-how and passion of functioning with toy and game organizations from all over the world will give us a special insight to make our consumers profitable. We’ve got the proper men and women too with an abundance of creative talent. I cannot wait to get started.
Reece confirmed:Soon after nearly 20 years in the toy business which includes brand advertising,advertising and interactive content production and getting personally carried out a lot more than 1,200 focus groups with youngsters and parents about toys,I felt the time was right to use what I’ve discovered to assist toy businesses generate more motivating and compelling content.
“We are supplying a specialist service primarily based on in depth knowledge of the toy enterprise and youngsters. Matt has decades of highest level content material production expertise,and obtaining worked with him previously I knew we’d make a excellent team.”